Cash Flow & Lifestyle Planning

Guiding Light Financial

Guiding Light Financial is a financial services company that serves you by specializing  in Cash Flow and Lifestyle Planning. Shelley has been working intensely with cash flow planning for several years and is a Certified Cash Flow Specialist Professional working with oilfield employees, consultants, business owners and young families; our goal is to provide you with a plan that helps you to get more life out of your hard earned money so that you can spend your time doing the things you value with the people that matter most to you.

Guiding Light Financial LogoDid you know… nearly 6 of every 10 Canadians are retiring in debt. The great news is that with a cash flow plan you will not be one of them!

Shelley Streit

CEO of Guiding Light Financial, Shelley is a Certified Cash Flow Specialist who draws on her experience, education and passion for helping people to catapult their success, leverage what they already have, realize their dreams and create a life that allows freedom to do the things they value.

Shelley has been featured numerous times in both local newspapers such as the Calgary Herald and The Beacon as well as national industry publications like Advisors Edge, and online at She is an author, professional speaker and is on a mission to inspire and educate people to create the life of their dreams, and a prosperous future.

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Cash Flow F.A.Q’s

What Is Cash Flow Planning?

Cash flow planning is to provide specific advice on personal spending based on a standardized process that allows trained financial professionals to take into account an individual’s income, expenses, proximity to retirement (or other major goals), assets and liabilities and recommend how much an individual can spend on the things he/she can control.

As cash flow planning takes into account human behaviour, it is easy for the individual to follow the cash flow plan as, if they do not follow the plan, they undo said plan consciously and on purpose. The plan structures one’s debt in the most efficient manner and is also suitable for high-income individuals.

Cash Flow Plan:

A written document that includes behavioural spending recommendations as well as guidance on the most efficient debt structure for a given client. It should also include but is not limited to:

  • Letter of engagement outlining exactly what a client should expect from the cash flow planning process, what they are committing to and what the financial professional providing the plan is committing to.
  • Specific and clear advice on both spending and debt repayment.
  • An exact amount a client should focus on spending on those expenses they can control.
  • Short-term goals (e.g. savings and vacations) as well as major expenses (e.g. saving for the next car and paying for renovations).
  • A dollar amount of the cumulative value that following the plan could bring to the client to give context to the power an individual actually has over their financial circumstances.

How Much Does It Cost?

We do charge for Cash Flow planning. Our goal is always to find you far more money than a plan costs you. The initial consult fee is 240.00. In order to determine whether there is any charge or whether you are suitable to work with an initial 15 minute phone call would be required. Please book your call here.

Do You Sell Products?

Guiding Light Financial no longer sells specific financial products but can refer you to other advisors that we know, like and trust to meet your product implementation needs.

What If I Have Questions?

You are always welcome to contact us at: and we will be happy to answer your questions by setting up a telephone appointment or a consultation.

Can I keep My Own Advisor Or Work With Another Advisor ?

Yes, We will work with your current advisor to maximize the success of the plan. If you currently do not have an advisor we will be happy to refer you to one.

Will You Put Me On A Budget?

No, we do not believe that budgets work. Your spending and Lifestyle will be an integral part of your plan.

What Is The Difference Between A Budget And A Cash Flow Plan?


Cash Flow Plan

Brings up feelings of restriction and focuses on what we can’t have, what we must give up. Brings up feelings of being in control, of financial freedom. Banishes no one spending type and focuses on what one can have!
Great for projects. Works well with costs that have a beginning and an end. Ideal for day-to-day spending. Works really well with highly emotional expenses.
Great for home renovations, vacations and other annual or irregular expenses. Great for groceries, eating out, entertainment, kids activities…
For planned expenses that can often be altered in some way up until the date the product or service is actually used. For the continual spending decisions you make every week, some planned, many just “come up.”
Great for business projects as well. Great for making investments in training or sales and marketing for a business.
Not behavioural—default behaviour (pulling out the debit card) can destroy the budget in a moment. Very behavioural—default behaviour means you’re on track, because one must consciously undo a cash flow plan to destroy it.
May be written, often in list form. Must be written in a full report with clear, easy to follow spending guidelines.
Table Courtesy of The Moneyfinder

Are There Examples of Results That I Can See?

Yes! Check out the Case Studies section below for examples.

How Can I Get Started

You can take this survey or you can book in a 15 minute chat and get started today.

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Current Case Studies

Latest Financial Insights